Brazil has been failing to offer the most favorable conditions for the implementation of onshore wind farms, due to the presence of multiple barriers. However, the country has observed a fast and expressive wind energy (WE) diffusion (the installed WE capacity grew 37 times in the last decade). Furthermore, its onshore wind farms have reached impressive capacity factors (with productivity levels much higher than the average around the world) and a very low levelized cost of electricity. This study aims at identifying how wind developers plan onshore wind farms to overcome existing barriers. Based on forty-one interviews with relevant stakeholders of the Brazilian WE sector, the study identified efforts targeted at overcoming twenty-four previously identified barriers. Although most barriers may be overcome directly through developer initiatives, addressing higher level barriers, namely an unstable macroeconomic environment, a poor transmission infrastructure, and inadequate access to capital, depends on government actions.