There may be no more conspicuous example of a conflict between society and technology than a wind energy landscape. The fastest growing renewable energy resource in the world, wind energy has evoked a cool public response. Through the use of interviews, the published literature, governing legislation, and personal experience, this article examines this conflict near Palm Springs, California. Its purpose is to summarize and explain the opposition that developed there from the earliest days, what has been done to mitigate it, and how the local experience is reflected in similar developments elsewhere. This particular conflict between society and technology has the potential, with proper guidance, controls, and sensitivity, to diminish with time.