The interest in harnessing wind energy keeps increasing globally. Iceland is considering building its first wind farms, but its landscape and nature are not only a resource for renewable energy production; they are also the main attraction for tourists. As wind turbines affect how the landscape is perceived and experienced, it is foreseeable that the construction of wind farms in Iceland will create land use conflicts between the energy sector and the tourism industry. This study sheds light on the impacts of wind farms on nature-based tourism as perceived by the tourism industry. Based on 47 semi-structured interviews with tourism service providers, it revealed that the impacts were perceived as mostly negative, since wind farms decrease the quality of the natural landscape. Furthermore, the study identified that the tourism industry considered the following as key factors for selecting suitable wind farm sites: the visibility of wind turbines, the number of tourists and tourist attractions in the area, the area’s degree of naturalness and the local need for energy. The research highlights the importance of analysing the various stakeholders’ opinions with the aim of mitigating land use conflicts and socioeconomic issues related to wind energy development.