Webinar
Event Access
This webinar presents key findings from a digital awareness campaign focused on onshore wind in Nova Scotia. Drawing on campaign performance data and province-wide survey research, the session explores how audience knowledge, attitudes, and behaviours shifted in response to a research-based, targeted digital campaign.
The webinar will provide a high-level summary of the research approach, the campaign strategy and targeting it informed, the messaging decisions behind it, the performance results, and practical takeaways for designing evidence-based awareness campaigns.
Register now for free on Zoom.
Learning Objectives
- Understand how audience awareness, attitudes, and behaviours shifted over the course of the campaign
- See how research and performance data shaped campaign strategy, targeting, and messaging
- Recognize the link between research-informed campaigns and stronger engagement outcomes
- Learn how data-driven adjustments improve metrics like recall, engagement, and click-through rates
- Apply evidence-based decision-making to strengthen future campaign impact
Why Attend?
Attendees will gain practical, evidence-based insights into what drives effective digital awareness campaigns. The session illustrates how research can uncover opportunities and guide strategies to address them through targeted messaging and outreach. Participants will also learn how data-driven adjustments can improve performance metrics like engagement, recall, and click-through rates.
Who Should Attend?
- Communications and digital marketing professionals
- Project managers and practitioners working on awareness or behaviour change initiatives
- Researchers and analysts interested in applied campaign design and evaluation
- NGOs, non-profits, and public sector stakeholders involved in public awareness campaigns